|
The Official Get Rich Guide to Information Marketing features 29 profiles of successful info-marketers. The commonalities of these stories are important and fit into two categories:
One is proof. These stories feature ordinary people from all sorts of backgrounds, walks of life, businesses and interests who have created extraordinary incomes, lifestyles, wealth and positive influence on others, from scratch, in most cases very quickly, and in some cases with limited resources. They have little in common. Some are highly educated, some are barely educated. Some are young, some old. Some brilliant. Some are anything but. Some are pretty good writers, some can’t write a grocery list. Some come from successful businesses. Others do not. There is a magician, a carpet cleaner, a lawyer. There is absolutely nothing “special” about them that you lack. Their stories are revealing of mindset, not of prerequisite qualifications.
The other is mechanics. Within their stories and examples, you can find – and should diligently look for and list – the same basic steps repeated, the same strategies employed. Their products, their markets served and who they sell to and what they choose to sell in what order and at what price differ. But the structure of their businesses is the same. You have in this book a collection of examples accurately representative of hundreds more just like them, all with the same structures. It is here for you to see. In the book for you to copy.
Here is a summary of the profiles included within this book.
How One Ex-Salesman, Ex-Law Enforcement Officer, Ex-Company Owner Turned Surplus Junk Into a Million-Dollar Info-Business
Gene Kelly Page 28
While many hobbyist info-marketers insist it is impossible to create a monthly continuity program, Gene Kelly has figured out how to do it. His continuity program has created a tremendous source of additional revenue and repeat business. This additional revenue helps to fund additional customer acquisition efforts that wouldn’t have been possible without continuity. Now Gene has expanded his business to include certification programs in a variety of trades.
www.AmericanGunSmith.com
Jordan McAuley Started His First Business
as a High Schooler
Jordan McAuley Page 32
Jordan McAuley began his info-business while he was still in high school. He began by offering celebrity contact information to people who wanted to write fan letters to receive autographed photos of their favorite TV or movie stars. Today his business includes a continuity program that provides access to an online celebrity database that is updated daily, and he markets his lists to nonprofits that raise money by auctioning celebrities’ photos.
www.CelebrityBlackBook.com
A Direct Sales Process Expanded Into
an Info-Business
Ari Galper Page 35
Ari Galper invented a new way of thinking called the Unlock The Game™ mindset. It replaces the idea of trying to make a sale. It takes the pressure off the person selling (and the person potentially buying) and allows the prospect to say what he’s really thinking. When people let go of trying to make the sale, they make more sales. Ari’s program includes coaching to help salespeople change their language to avoid creating sales pressure.
www.UnlockTheGame.com
Simple Changes Multiplied Product Price
Four Times
Susan Berkley Page 51
Persuasive-speaking expert Susan Berkley revised her product to create something that supported a higher price point. By adding interviews, teleseminars and bonuses to her voice training product, Susan created a high-priced product to sell from the platform during her public speaking events. In one 90-minute session she sold $100,000.00 worth of product.
www.GreatVoice.com
The Story of a Frequent Flier Who Turned in Her Wings—Taking “Bank On Yourself” to the Bank
Pamela Yellen Page 53
Pamela Yellen uses lead generation ads to identify financial advisors and life insurance agents interested in a new system for finding prospects eager to do business with them. Her “Bank On Yourself” product helps average people become their own bankers and get back the entire purchase price of cars and other big-ticket items.
Info-Marketer Taps Personal Experiences to Help Others Overcome Illness, Disability
Marc Lerner Page 59
Life Skills Inc. was born out of Marc Lerner’s personal struggle with multiple sclerosis. He distributes his Life Skills approach for dealing with life’s demands through e-books that are downloaded from his web site and Amazon.com. He has adapted these e-books to HMOs, health insurance companies, corporations, and large businesses that empower people to take an active role in healing.
http://LifeSkillsInc.com
Easy Veterinary Marketing Techniques Create Profitable Business
Steve Kornfeld Page 62
Steve Kornfeld is a veterinarian and a certified business coach who uses his book Leading the Way to Your Dream Practice and his coaching program to teach veterinarians how to grow profitable practices. Many of the practices associated with him have seen their revenues grow by 70 percent or more in less than a year.
www.VeterinaryCoaching.com
There’s “No Place Like Home” for
Making Millions
A Small-Town Info-Marketer From Kansas
Tells His Story
T.J. Rohleder Page 72
In the 1980s, T.J. Rohleder began to dream about making his first million, so he started sending away for get-rich programs and multilevel programs. T.J. had some success with a couple of the programs he bought, so he combined two business opportunities, added a few insights from his experience, and created his own proprietary business opportunity. Today he markets himself as a “regular guy” who has found success, so he know his customers can have that success, too.
www.FreeWealthEducationBook.com
An Info-Marketer Integrates Online and Offline Marketing for Maximum Stability and Profitability
John Alanis Page 76
In his info-business, John Alanis teaches men how to get women to approach them first for a date, regardless of a man’s looks, age, or income. John recommends using direct mail and lead generation ads in magazines to complement online marketing. He finds his best customers come through offline marketing and using a multistep sequence of mailings.
www.WomenApproachYou.com
Seminars, Direct Mail, Newsletters, E-mail, Ads, Tele-Seminars, Internet—This Info-Marketer Uses Them All to Generate Leads
Greg Milner Page 82
While dating a salon owner, Greg Milner got the idea to create a marketing system for the industry. He markets his “Essential Salon Owners Marketing Toolkit” across Australia and New Zealand. His order form positions his guest contributors into celebrities with exciting descriptions of them and their accomplishments.
www.Salon-Marketing-Secrets.com
How One Info-Marketer Leveraged His Business to Create Lucrative Speaking Opportunities
Art Sobczak Page 89
In addition to his paid appearances, Art Sobczak has his own speaking engagements every other month through his Tele-Sales College program. This way he creates ongoing revenue in his business and doesn’t have to compete with other speakers for those opportunities. In addition to his speaking business, Art has about 40 products that he markets on the Internet, has published eight books for other authors, and distributes an e-mail newsletter to over 35,000 subscribers.
www.BusinessByPhone.com
Attorney Produces
Marketing Toolkit for Lawyers
Ben Glass Page 99
Lawyer Ben Glass took what he learned from the Glazer-Kennedy Insider’s Circle seminar and turned it into a toolkit for personal injury attorneys. He shows lawyers how to do effective, ethical, outside-the-box marketing, and his day-to-day experience of running a law practice gives him great credibility with his fellow lawyers.
www.GreatLegalMarketing.com
It’s 3:00 a.m., and Fabienne Fredrickson Is Sleeping Like a Baby
Fabienne Fredrickson Page 101
Fabienne doesn’t lie awake wondering where her next customer will come from, and she teaches others how to attract clients, too. Her main business is coaching on the telephone, but by creating a VIP program and tripling her rates, she has been able to reduce her client list from 30 to 15, giving her more time to devote to sales of her “Client Attraction Home Study System” and the “Secrets of Master Networkers.” Now her info-business is growing to become a larger percentage of her overall operations.
www.ClientAttraction.com
Building an Info-Marketing Business
With Joint Ventures
How One Internet Marketer Went
From Zero to 7 Figures
With Zero Advertising
Brett Fogle Page 110
We often hear about information marketers taking their direct mail businesses and transitioning them to work on the Internet. Brett Fogle with OptionsUniversity is doing just the opposite, going from selling e-books online to using direct mail, other media, and joint ventures (JVs) to build his business into a full-scale information marketing business.
www.OptionsUniversity.com
Making Money by Magic
Dave Dee Page 113
Dave Dee used a three-step sales letter sequence to sell his magician marketing tool kit. Each letter was only slightly different. On the second sequence he started off with a list of reasons why the reader wouldn’t have responded to the first step. Later in the letter he continued with the same copy as in Steps 1 and 3. These are smart and easy ways to add to the life of a marketing campaign by making small changes to the initial letter. While Dave no longer works in the magician marketing business he started, he is busy with several other information marketing businesses. Today he teaches others how to start their own businesses.
www.DaveDee.com
Make Your Own News
Chris Mullins Page 141
Sometimes the best marketing tools are the simplest, most obvious ones. If you’re looking for a time-tested, proven way to attract new customers and promote new products to your existing customer base, Chris Mullins of Mullins Media Group™ LLC says to look no further than the good old-fashioned customer newsletter.
www.GreatBottomLine.com
Hard Work and Research Pay Off
Ed O’Keefe Page 149
Ed O’Keefe researched his niche thoroughly before launching his info-business. One of the key profit centers of his business, Dentist Profits, is his monthly continuity program. In 3½ years he has increased the price of his continuity program from $19.99 a month to $450 a month. Another strategy Ed uses to build his business is developing strategic relationships with others who are working within his niche.
www.DentistProfits.com
Nigel Botterill (the Glazer-Kennedy Insider’s Circle “Information Marketer of the Year”) partnered with Infusion Software to create a true turnkey marketing system for his clients
Nigel Botterill Page 156
Nigel Botterill and his wife, Sue, own My-Mag. They help individuals publish their own community publications. Their clients solicit advertisers and publish those ads together with community-related content into a monthly publication distributed within their neighborhoods. Together with Infusion, Nigel created several lengthy follow-up sequences that include e-mails, postcards, letters, faxes, and voice broadcasts to automate the marketing for his clients.
Instead of Selling How-To Manuals an Info-Marketer Sells Automated Lead Generation Systems
Matt Gillogly Page 159
Following some guidance from Dan Kennedy, Matt offered his Mega Marketing Machine™ system after a training seminar on “how to do your own marketing.” After studying the complicated steps of conducting a marketing campaign, 37 of the 170 attendees were ready to have someone else do the marketing for them—especially after Matt conducted a live demonstration and actually produced a campaign for a coaching member in the audience—so they bought the system.
www.PlaidJacketMarketing.com
Life at the Beach With Reed Hoisington
Reed Hoisington Page 170
Reed Hoisington built a huge mortgage business by offering free reports that created trust with his consumers, educated them about what to look for, and asked them to contact his company for additional information. Then he took that marketing system, built an information marketing business, and retired to the beach.
www.ReedH.com
Foreclosure Can Be a Good Thing—
Just Ask Ted Thomas
Ted Thomas Page 173
Tax law changes in 1996 bankrupted Ted Thomas. However, he used what he learned through that experience to become one of the most successful information marketers in the industry today. Ted pulled himself out of bankruptcy by purchasing foreclosure houses and reselling them. Then he began coaching others on how to do the same thing.
www.TedThomasWorkshops.com
The ”E-Zine Queen” Rules
Alexandria Brown Page 176
Personality and marketing knowledge allowed Alexandria Brown to turn her e-zine expertise into a complete information marketing business, with NO staff. Today Alexandria runs her booming business from a beautiful new beach house in Los Angeles, working only four days a week. Part of Alexandria’s freedom stems from the way she has chosen to run her business. She uses a virtual team of five stay-at-home moms who play different roles in her operation.
www.AlexandriaBrown.com
The Most Hated Martial Artist on the Planet
Chris Pizzo Page 202
Chris Pizzo’s first product was education-based: HomeWorkMotivator.com helped students do better in school. He developed his alter-ego, Lieutenant X, when he accidentally sent a marketing letter for his martial arts training product to parents interested in his educational products. The secrecy surrounding Lieutenant X helped build excitement for his martial arts training videos.
www.NobleTraining.com
From Computer Manuals to “Info Millions”
Bob Serling Page 204
Bob Serling built a terrific career writing software manuals anyone could understand. That skill helped him become a direct response copywriter and build an info-marketing business. Bob’s transition into information marketing came when he realized he was giving out a lot of free advice. So he redefined himself as a consultant and started charging for his information. His first information product taught people how to create their own info-products quickly and easily by using a tape recorder.
www.DirectMarketingInsider.com
From Making Corporate Sales Calls to Making Money in His Sleep
Troy White Page 208
Troy White has a number of home study courses on copywriting that consist of mainly printed materials in binders with accompanying CDs or DVDs. He also sells books as well as recordings and transcripts from live seminars. His “Classical Sales Letter Success” course is for the average business owner who wants to learn how to write better promotions. He markets his products via a number of web sites that collect leads.
www.WildWestWealth.com
Running an Info-Business in Only 27 Minutes Each Day
Robert W. Bly Page 221
Author Robert W. Bly is a newcomer to the information marketing industry, but he has quickly created dozens of revenue streams from multiple products in just a few months. Bob works in his online business for just 27 minutes each day, and he’s already making $200,000 a year, mostly by sending a weekly e-mail to his customer list.
www.Bly.com
A Different Sort of ELF™
Joe Polish Page 226
Joe Polish is a former carpet cleaner who began teaching ELF™ marketing to other carpet cleaners and has now expanded his business to target a growing group of marketing professionals in a myriad of industries. Any visions of Santa and the North Pole aside, ELF™ stands for “easy, lucrative, and fun.” Joe says you can have an ELF™ business, or you can have a HALF™ business, which stands for “hard, annoying, lame, and frustrating.”
www.JoePolish.com
Man Sheds His “Monkey Suit”and Kisses
the Corporate World Goodbye
Daniel Levis Page 233
Daniel Levis’s information marketing business is all about the entrepreneurial possibilities of copywriting on the Internet. His weekly column, “The Web Marketing Advisor,” addresses Internet marketing issues with a strong emphasis on copywriting. Another column, “Selling to Human Nature,” is more general in nature and helps salespeople learn how to sell more.
www.SellingtoHumanNature.com
From Zero to $1.4 Million in Two Years:
The Story of a Telemarketing “Baby Sitter”
Who Cut Her Sales Teeth by Selling Frozen Meat
Robin Robins Page 238
Robin Robins is proof positive that anyone can succeed in the information marketing industry—provided she has the right tools, the best role models, and the will to work hard to achieve her dreams. In her Mastermind coaching group, Robin teaches others the sales and marketing skills she learned on the job.
www.TechnologyMarketingToolkit.com
Creating a $3-Million-a-Year Income
in 18 Months
Scott Tucker Page 243
Scott Tucker discovered Dan Kennedy-style marketing and applied it to his mortgage business. He became the savior of individuals whom no one else would help and learned how to speak their language so they would respond to his marketing in droves. Today he offers his marketing program to other mortgage brokers with area exclusivity.
www.MortgageMarketingGenius.com
|
